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Search Engine Optimisation and Marketing , Adwords Tips and Information Advertising Online
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11 Feb 09 Internet marketing - Facebook ads

Internet marketing - Facebook ads   . One thing that is often overlooked when doing Internet marketing .

Take a look at these facebook ads

Get rich schemes . You really have to be careful where you advertise . Would you like your Internet Advertising along side this type of advertising . It may cheapen your brand or product offering to be along side of these types of ads.

I am a little shocked that facebook lets these guys advertise . Are advertising revenues drying up that much for Facebook that they have to allow get rich schemes to advertise .

Facebook Advertising

Until facebook cleans up their advertising standards I would look else where .

Internet Marketing and Search Engine Marketing and Search Engine Optimisation , adwords whatever method of communicating you use . Care should be taken to ensure your brand is not cheapen

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01 Feb 09 Search Engine Optimisation , Search Engine marketing , SEO

Search Engine Optimisation , Search Engine marketing , SEO

People have often asked me how should I pick an SEO firm .

There are a few tips on picking the right SEO or Search Engine Marketing firm for your company.

1. Ask them what is the most important thing in completing Search Engine Optimisation for a website. I think the answer should be ROI not just rankings . If your not getting a return then what is the point.

2. They push either Search Engine Optimisation or just awords  and say stay away from other forms of Search engine marketing . My thoughts are different products and services require diffrent search engine marketing strategies or mixes.

3.  They don’t rank naturally for at least one of the following terms in top 5 pages of Google.com.au Search Engine Marketing , Search Engine Optimisation , SEO , Adwords , Internet Marketing …  If they cannot rank their own site on these difficult terms then when it gets hard in your industry what chance do you have.

4. They ask for a setup fee with no guarantee they will improve your ranking. We don’t charge setup fees.

5. They lock you into a contract

6. They don’t provide you with meaningful feedback on keywords your trying to rank for . In terms of rough Google Estimates on search volumes.

7.  They cannot supply references ( see point 3)

8. They use methods not approved by Google to rank your site.  Please see webmaster guidelines

9. Cheap does not mean it will actually work

10. most of all they have to understand your company and the way it operates and your expectations

Hope that helps in your search for a search engine marketing , Search Engine Optimisation Firm

Cheers

Daryl

We also offer a 30 day trial on all search engine marketing , adwords management and search engine optimisation

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10 Nov 08 Search Engine Optimisation or Search Engine Optimization

Search Engine Optimisation or Search Engine Optimization this is an example of how local languages play a role in search engine marketing and adwords mangement

Often overlooked in planning your internet marketing campaign as many Australian’s and New Zealand people us Americian version of words when searching.

So when planning your internet campaing check plurals and different language spelling

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30 Oct 08 Search Engine Marketing - Rotating Page 1 and Page 2

Just a quick note I noticed we are moving between page 1 top page 2 for Search Engine marketing in Google.com.au .  Odd so we are in position 3-4  1 minute then page 2 the next . I know Google does some page up dates for popular keywords more frequently then less popular keywords . But we seem to be swaping spots with some company all the time . This is just odd and I thought I would mean it …   Also please remember we are offering a 30 day risk free trial on our adwords and search engine optimisation service

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23 Oct 08 Search Engine Optimisation - Duplicate content Google Double Standard

Search Engine Optimisation - Duplicate content Google Double Standard

From my understanding of Webmaster Guidelines that Google Publish a company should not own many domains with same content as this is considered Duplicate content.

I guess there maybe 2 sets of rules 1 for us and 1 for Google themselves

promotebusinessonline.com.au and 10steps.com.au   both Google sites same content .

Yet both these sites have a Page Rank of 3 both with same content promoting adwords

is this a double standard or an oversight ?

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14 Sep 08 Internet Marketing - adwords is google getting greedy

Internet Marketing - adwords is google geeting greedy

Just noticed in adwords Google is serving adwords at the bottom of the page now as well .

WOW - Is this a sign that Search Marketing adwords spend is on the decline as they ads at the bottom of the page of Preium Yellow ads …

I believe they are making enough cash from advertising is means there could be upto 15 items per 1st page within Google …

Search Engine Marketing  and Search Engine Optimisation

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10 Sep 08 Google double standard

Check out

1 of googles rules are not to create many websites and republish content on them

look at all about adwords …..  I know they are suffering slow down in advertising $$$ but should this content really be on adwords site…

I say we ask Google to ban this site from the index … They are using adwords to promote this site….

http://www.trysearchmarketing.com.au/

DNS not even hosted by Google….  Matt Cutts .?

Domain Name trysearchmarketing.com.au
Registrar ID TPP Internet
Registrar Name TPP Internet
Status ok
Registrant Google Australia Pty Ltd
Registrant ID ABN 33102417032
Eligibility Type Company
Registrant Contact ID TPP461055-R
Registrant Contact Name Borana Toska
Registrant Contact Email btoska@google.com
Tech Contact ID TPP461056-C
Tech Contact Name Borana Toska
Tech Contact Email btoska@google.com
Name Server ns1.ozhosting.com
Name Server ns2.ozhosting.com

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06 Aug 08 Search Engine Optimisation and links

Search Engine Optimisation and links

As everyone knows gettig links is a big part of the seo or Search Engine Optimisation Process.

my questions is . Is it better to a link from a PR1 site with no other links or PR3 site with 30 links

I would suggest the PR1 with 1 link is worth much more then the PR3 site with 30 links

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05 Aug 08 Advertising Gold Mine - Internet Marketing

Advertising Gold Mine - Internet Marketing

Google has recently released Street view for Australia see maps.google.com.au . I can see Google selling ads on building and streets as you walk around in street view in the future. My tip is this is will be the next big thing in SEM space

My 1 big question over this all street view Google thing is how often will it be updated.

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01 Aug 08 Search engine Optimisation and Plurals

Search engine Optimisation and Plurals

Alot people don’t realise that Search engine’s sometimes treat plurals differently .

Like IT Consultants , IT Consultant

These are 2 different search terms ….. Google is not that smart

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