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Search Engine Optimisation and Marketing , Adwords Tips and Information Advertising Online
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11 Feb 09 Internet marketing - Facebook ads

Internet marketing - Facebook ads   . One thing that is often overlooked when doing Internet marketing .

Take a look at these facebook ads

Get rich schemes . You really have to be careful where you advertise . Would you like your Internet Advertising along side this type of advertising . It may cheapen your brand or product offering to be along side of these types of ads.

I am a little shocked that facebook lets these guys advertise . Are advertising revenues drying up that much for Facebook that they have to allow get rich schemes to advertise .

Facebook Advertising

Until facebook cleans up their advertising standards I would look else where .

Internet Marketing and Search Engine Marketing and Search Engine Optimisation , adwords whatever method of communicating you use . Care should be taken to ensure your brand is not cheapen

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01 Feb 09 Search Engine Optimisation , Search Engine marketing , SEO

Search Engine Optimisation , Search Engine marketing , SEO

People have often asked me how should I pick an SEO firm .

There are a few tips on picking the right SEO or Search Engine Marketing firm for your company.

1. Ask them what is the most important thing in completing Search Engine Optimisation for a website. I think the answer should be ROI not just rankings . If your not getting a return then what is the point.

2. They push either Search Engine Optimisation or just awords  and say stay away from other forms of Search engine marketing . My thoughts are different products and services require diffrent search engine marketing strategies or mixes.

3.  They don’t rank naturally for at least one of the following terms in top 5 pages of Google.com.au Search Engine Marketing , Search Engine Optimisation , SEO , Adwords , Internet Marketing …  If they cannot rank their own site on these difficult terms then when it gets hard in your industry what chance do you have.

4. They ask for a setup fee with no guarantee they will improve your ranking. We don’t charge setup fees.

5. They lock you into a contract

6. They don’t provide you with meaningful feedback on keywords your trying to rank for . In terms of rough Google Estimates on search volumes.

7.  They cannot supply references ( see point 3)

8. They use methods not approved by Google to rank your site.  Please see webmaster guidelines

9. Cheap does not mean it will actually work

10. most of all they have to understand your company and the way it operates and your expectations

Hope that helps in your search for a search engine marketing , Search Engine Optimisation Firm

Cheers

Daryl

We also offer a 30 day trial on all search engine marketing , adwords management and search engine optimisation

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10 Nov 08 Search Engine Optimisation or Search Engine Optimization

Search Engine Optimisation or Search Engine Optimization this is an example of how local languages play a role in search engine marketing and adwords mangement

Often overlooked in planning your internet marketing campaign as many Australian’s and New Zealand people us Americian version of words when searching.

So when planning your internet campaing check plurals and different language spelling

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30 Oct 08 Search Engine Marketing - Rotating Page 1 and Page 2

Just a quick note I noticed we are moving between page 1 top page 2 for Search Engine marketing in Google.com.au .  Odd so we are in position 3-4  1 minute then page 2 the next . I know Google does some page up dates for popular keywords more frequently then less popular keywords . But we seem to be swaping spots with some company all the time . This is just odd and I thought I would mean it …   Also please remember we are offering a 30 day risk free trial on our adwords and search engine optimisation service

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26 Oct 08 Web Directories

As part of the Search Engine Marketing and Optimisation process we have launched a new IT Web Directory . For IT based companies only

Totally Free to list

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14 Sep 08 Internet Marketing - adwords is google getting greedy

Internet Marketing - adwords is google geeting greedy

Just noticed in adwords Google is serving adwords at the bottom of the page now as well .

WOW - Is this a sign that Search Marketing adwords spend is on the decline as they ads at the bottom of the page of Preium Yellow ads …

I believe they are making enough cash from advertising is means there could be upto 15 items per 1st page within Google …

Search Engine Marketing  and Search Engine Optimisation

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01 Aug 08 Adwords - 2 Common Mistakes that cost alot money

Adwords - 2 Common Mistakes that cost alot money in Search Engine Marketing

1. Geographical tagreting not turned on . If your in Sydney and only sell there why advertise in Perth unless there is some reason to do so.

2. Turning on time restrictions why display ads at 4am when your customers may be sleeping……

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31 Jul 08 Search Engine Optimisation - Why I don’t rank

Search Engine Optimisation - Why I don’t rank

We often speak to companies and they say why don’t I rank for  a certain term.

We look at their website and often the words that they want to rank for don’t even appear on their website.

Google and other search engines cannot work out you meant to say “%^&” .

Tip - Put your keywords in your Title Text on your webpage .

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