01 Feb 09 Search Engine Optimisation , Search Engine marketing , SEO

Search Engine Optimisation , Search Engine marketing , SEO

People have often asked me how should I pick an SEO firm .

There are a few tips on picking the right SEO or Search Engine Marketing firm for your company.

1. Ask them what is the most important thing in completing Search Engine Optimisation for a website. I think the answer should be ROI not just rankings . If your not getting a return then what is the point.

2. They push either Search Engine Optimisation or just awords  and say stay away from other forms of Search engine marketing . My thoughts are different products and services require diffrent search engine marketing strategies or mixes.

3.  They don’t rank naturally for at least one of the following terms in top 5 pages of Google.com.au Search Engine Marketing , Search Engine Optimisation , SEO , Adwords , Internet Marketing …  If they cannot rank their own site on these difficult terms then when it gets hard in your industry what chance do you have.

4. They ask for a setup fee with no guarantee they will improve your ranking. We don’t charge setup fees.

5. They lock you into a contract

6. They don’t provide you with meaningful feedback on keywords your trying to rank for . In terms of rough Google Estimates on search volumes.

7.  They cannot supply references ( see point 3)

8. They use methods not approved by Google to rank your site.  Please see webmaster guidelines

9. Cheap does not mean it will actually work

10. most of all they have to understand your company and the way it operates and your expectations

Hope that helps in your search for a search engine marketing , Search Engine Optimisation Firm

Cheers

Daryl

We also offer a 30 day trial on all search engine marketing , adwords management and search engine optimisation

Tags: adwords - 30 day risk free trial, Search engine marketing, Search Engine Optimisation, SEO